Health promotion is not the predominant narrative among these influencers, who tend to promote beauty and normative bodies over health matters. In addition, it aims to portray their followers and establish correlations between the gender of the self-described health influencers, the characteristics of their audience and the messages that these prescribers share. This study aims to describe the content of these profiles and their authors and to determine whether they promote health as accounts that disseminate health-related content, identifying predictive factors of their content topics. This article presents a correlational statistical study of 443 Instagram accounts with more than one million followers belonging to health-related categories. Various scientific approaches highlight the lack of moral and ethical responsibility of these creators when disseminating content under highly sensitive tags such as health. The pandemic has accentuated the power that influencers have to influence their followers.
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